about CHSA

Customer Happiness Summit & Awards 2018

is a cross-sector conference that will focus on the singular agenda of enabling organizations to define, learn & deliver customer happiness effectively, reliably and consistently. It will be 8 hours of loaded content & 9 advanced sessions mixing panel discussions, case studies, workshops, interactive sessions & talks by celebrated customer service professionals to help businesses grasp the picture of the modern connected customer & chart strategies on how to leverage technology, data & human resources to deliver superior customer experience.

Customer Happiness Awards 2018

is an initiative to recognise & felicitate organistions that have successfully implemented superior customer service strategies & delivered customer happiness par excellence. The award winners will be selected by an accomplished panel of judges comprising of customer centric professionals from Dubai & around the world.

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Date & Venue

18th October 2018

H Hotel Dubai, Sheikh Zayed Road

Why Focus on Customer Happiness?


Of your company's future revenue will come from 20% of your existing customers

A 5% increase in customer retention can increase the company profitability by 75%


Of consumers quit doing business with a company because of a bad customer experience

On average, loyal customers are worth unto 10 times as much as their first purchase


Of customers would pay more for a better customer experience

It costs 6-7 times more to acquire a new customer than to retain an existing one


News of bad customer service reaches more than twice as many ears as praise for a good service experience

Why Dubai & the Middle East

Agenda at a Glance

The Customer Happiness Summit & Awards 2018 will host 9 power-packed sessions that will run through the theme of Delivering Customer Happiness. The details are as follows:

our speakers


The Customer Happiness Summit & Awards 2018 will attract participation from B2C companies based in Dubai & other parts of UAE, particularly from industries that belong to the nominated categories. Participation is expected from the following sectors:

Hotels & Resorts


Real Estate






Why you NEED to attend CHSA 2018

Cutting-Edge Knowledge

Acquire actionable insights from a uniquely broad array of speakers & industry leaders who are helming the 'Customer Happiness' agenda in massive organizations


Make cross-sector connections & network with decision-makers of the biggest organizations in the UAE

Business Growth

Meet & greet potential clients, vendors, partners and employees in the perfect set-up


Analyse the customer-centricity of your organization & its preparedness for future business challenges


Discover your positioning in the competitive landscape & understand the policies, operations & results of the organizations that are acing the customer happiness agenda


Identify leadership strategies & thinking paradigms to move customer happiness from a single department & place it at the heart of your company's culture, talent & operations


Acquire expert insights on leveraging social media and technology to create outstanding processes

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