about CHSA

Customer Happiness Summit 2018

is a cross-sector conference that will focus on the singular agenda of enabling organizations to define, learn & deliver customer happiness effectively, reliably and consistently. It will be 8 hours of loaded content & 9 advanced sessions mixing panel discussions, case studies, workshops, interactive sessions & talks by celebrated customer service professionals to help business grasp the picture of the mordern connected customer & chart strategies on how to leverage technology, data & human resources to deliver superior customer experience.

Customer Happiness Awards 2018

is an initiative to recognise & felicitate organistions that have successfully implemented superior customer service strategies & delivered customer happiness par excellence. The award winners will be selected by an accomplished panel of judges comprising of customer centric professionals from Dubai & around the world.

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Date & Venue

18th October 2018

H Hotel Dubai, Sheikh Zayed Road

Why Focus on Customer Happiness?


Of your company's future revenue will come from 20% of your existing customers

A 5% increase in customer retention can increase the company profitability by 75%


Of consumers quit doing business with a company because of a bad customer experience

On average, loyal customers are worth unto 10 times as much as their first purchase


Of customers would pay more for a better customer experience

It costs 6-7 times more to acquire a new customer than to retain an existing one


News of bad customer service reaches more than twice as many ears as praise for a good service experience

Why Dubai & the Middle East

Agenda at a Glance

The Customer Happiness Summit & Awards 2018 will host 9 power-packed sessions that will run through the theme of Delivering Customer Happiness. The details are as follows:

our speakers

Job wise participation

CHSA is expected to attract over 300+ decision makers from companies in Dubai and the Middle East.


Company Founders

Marketing Heads

Heads of Customer Service

Head of Customer Experience

Sector wise participation



Real Estate




Why you NEED to attend CHSA 2018

Cutting-Edge Knowledge

Acquire actionable insights from a uniquely broad array of speakers & industry leaders who are helming the 'Customer Happiness' agenda in massive organizations


Make cross-sector connections & network with decision-makers of the biggest organizations in the UAE

Business Growth

Meet & greet potential clients, vendors, partners and employees in the perfect set-up


Analyse the customer-centricity of your organization & its preparedness for future business challenges


Discover your positioning in the competitive landscape & understand the policies, operations & results of the organizations that are acing the customer happiness agenda


Identify leadership strategies & thinking paradigms to move customer happiness from a single department & place it at the heart of your company's culture, talent & operations


Acquire expert insights on leveraging social media and technology to create outstanding processes

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